2011 PNA Advertising Conference Recap

The third annual PNA Advertising Conference was held Sept. 28 to 30, 2011, at The Nittany Lion Inn in State College, Pa. More than 60 advertising directors, managers and sales reps from many Pennsylvania newspapers, came together to learn about "The Changing Media Landscape."

The conference concluded with a twist on a typical managers' roundtable discussion. New to the conference this year, we had attendees complete a questionnaire that focused on the sessions which detailed their "Top 10 Takeaways." The attendees' answers were later reviewed and addressed during the managers' roundtable session. Answers ranged from attendees feeling more prepared to sell bundled media packages, after attending the "Cross Functional Media Outlets and Sales Pitches" session to feeling more confident in explaining to clients how social media could benefit their company, after attending the "Social Media How-Tos" session.  

Thank you to everyone who attended and helped to make this year's conference a success, and congratulations to The Altoona Mirror, which won "Best of Show" for the display and classified categories. Be sure to mark your calendars for the 2012 PNA Advertising Conference, which will be held Sept. 26 to 28 at The Hilton in Harrisburg, Pa.