Insight Marketing and Research Newsletter
Insight is the Pennsylvania Newspaper Association's marketing and research newsletter, published quarterly. Send comments and/or story ideas to VP Marketing Jane Hungarter, (717) 703-3041. To be added to the distribution list, e-mail insight@pa-news.org.
Winter 2012 Feature Article
Targeting ‘Political Junkies’ Could Increase
Political and Advocacy Ad Placements
by Louella Reynolds
In an era where politics can be found in all forms of media, Dwight Sterling, President of Multi Media Services of Alexandria, Virginia, says that flexibility of positioning to reach the ‘political junkies’ could prove to be a positive factor in gaining more political and advocacy ads in both print and online. Offering specific pages across from a highly-read political writer or state news could prove to be a winner in gaining print ads. For those with political blogs on their websites, offering ad space on the blog pages would draw more interest from advertisers. Sterling says that a major value to clients is direct targeting of their audience and not getting ‘lost in the shuffle.’
Being located in the heart of the American political arena since 1984, Multi Media Services has a good read on the pulse of advertisers. They have played a part in many Senate, Congressional and Gubernatorial races and work with clients that range from business coalitions to environmental advocacy groups.
Read more in the most recent issue of Insight »