Pennsylvania is a diverse market with active consumers, representing millions of potential sales each year. Over the past several years, Pennsylvania has welcomed many new businesses and has experienced healthy growth.

To provide you with the most current data for the state of Pennsylvania, Mid-Atlantic Newspaper Services, Inc. (MANSI), a division of the Pennsylvania Newspaper Association, asked American Opinion Research (AOR) in Princeton, N.J. to conduct a market study of our state.

This study provides interesting and useful demographics, shopping habits and media usage of residents throughout the state. The staff at MANSI is ready to help you interpret this data and to assist you in the design of an effective marketing plan to target your audience. Feel free to download the data below or contact MANSI's VP of Advertising Randy Graf, (717) 703-3042, with questions.

[Download the research brochure for key points]

[Download additional data points]