Attracting Young Readers Resource List
Presented at America East 2006. Compiled by The (Allentown) Morning Call:
Ian Tauber, Market Research Analyst, (610)-820-6729
Kristin Schol, Market Research Intern
Tanya Carpenter, Market Research Intern
- The Source: Newspapers by the Numbers -- NAA
- 2006 Report: Daily and Sunday Newspaper Audience: Major Demographic Segments -- NAA
- Targeting Teens -- NAA
- Newspaper Section Readership 2005 -- NAA
- The X Manual: How Gannett Newspapers are Reaching Generation
- Growing Lifelong Reader -- NAA
- The Power to Grow Readership -- NAA and American Society of Newspaper Editors
- Reaching New Readers: Revolution, Not Evolution -- Star Tribune
- Key Newspaper Experiences
- Reinventing the Newspaper for Young Adults -- NAA
- Growing Audience: A Toolkit for Change
- The 'most vital' project for newspapers
- Gen X Experts offer advice to lure young readers
- Ypulse
- Yet another failed effort to attract young readers by insulting them -- The Tattoo: The best teen journalism in the world
- ASNE, The American Editor -- Young Readers issue
- Carnegie Reporter: Abandoning the News






