The face of readership is diverse. This diversity demands our attention. Newspapers across the state of Pennsylvania are recognizing this challenge, and stepping up.

This award honors Pennsylvania newspapers that accept the challenge and create a community of readers through innovative initiatives. First awarded in 2006, the Readership Initiative Award was developed by the Pennsylvania Newspaper Association (PNA) Foundation's Youth and New Readership Committee.

The Reader Initiative Awards are presented at the PNA Annual Convention.

Contact Manager of Outreach and Partnerships Janet Bevan, (717) 703-3004, with questions or concerns.

2007 Reader Initiative Award Winners First Place: Bucks County Courier Times, Levittown Second Place: York Daily Record/Sunday News Third Place: Erie Times-News Honorable Mention: Tribune-Review Publishing Company/Trib Total Media, Greensburg

2006 Reader Initiative Award
First Place: York Daily Record/Sunday News
Second Place: Beaver County Times
Third Place: Berks-Mont Newspapers (Boyertown)
Honorable Mention: Erie Times-News